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Netflix confirms first use of generative AI in final show footage

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Applied in the Argentine sci‑fi series El Eternauta, based on Héctor Oesterheld’s graphic novel.

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The key sequence: a crumbling building in Buenos Aires simulated via AI‑generated VFX.

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According to Co‑CEO Ted Sarandos, it was completed 10 times faster than traditional CGI.

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Without AI, the scene “wouldn’t have been feasible” within the show’s budget.

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Netflix’s Eyeline Studios collaborated with VFX artists on the project.

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Sarandos emphasized AI empowers creators—“real people doing real work with better tools.”

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The move sparks debate: AI boosts efficiency, but may threaten VFX jobs.

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This milestone coincides with Netflix’s strong Q2 earnings—$11 B in revenue, 16 % YoY growth.

Credit:-Google

Credit:-Google

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