Power Moves with Shaquille O’Neal — Coming to Netflix June 2025

June 3, 2025

power moves with shaquille o’neal Netflix

Power Moves with Shaquille O’Neal grew out of a unique moment where two NBA legends—Shaquille O’Neal and Allen Iverson—joined forces to revive the iconic sports brand Reebok Basketball. The docuseries captures their real-time journey as they take on executive roles (Shaq as President and Iverson as Vice President) to reshape and reintroduce the brand to a new generation of athletes and fans.

The idea was to show more than just basketball—it highlights leadership, brand strategy, and cultural impact. Filming took place across multiple locations, including Reebok’s headquarters in Boston, giving viewers an inside look at the challenges and victories involved in bringing a legacy brand back to life in today’s competitive sports market.

The series also focuses on key initiatives, such as signing rising stars like WNBA’s Angel Reese, to highlight how the brand connects with younger athletes through innovative marketing and athlete empowerment, including pioneering NIL (Name, Image, Likeness) deals.

Overall, the series aims to inspire by showcasing how two former athletes are leveraging their influence and passion for the game to make bold “power moves” off the court, blending sports, business, and culture.

Main Cast

Shaquille O’Neal takes center stage as the lead figure and executive producer, using his leadership skills and dynamic personality to guide Reebok’s comeback.
Allen Iverson, serving as Vice President of Reebok Basketball, partners closely with Shaq, contributing his expertise and strategic vision to the brand’s revival.

Executive Producers

The series is crafted by a skilled team of producers who help steer its creative direction: